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Our Story

Welcome to Beach Club Clothing - Seaside Style since 1989.

Beach Club Clothing offers a range of easy-to-wear womenswear that effortlessly combines comfort and style

Inspired by the Victorian coastal landscape, Beach Club Clothing captures the essential blend of fashion and function. With an unwavering commitment to quality and individuality, we create classic styles with a modern twist designed to stand the test of time.

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Beach Club Clothing aims to empower women with clothes that look and feel fabulous. Our clothes are designed to help you embrace the beauty and calm in the everyday. We draw inspiration from our coastal surrounds to create practical, stylish and timeless pieces with an “easy breezy” twist. Because everyone needs a little Beach therapy in their lives.

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Seaside Style since 1989

Established in 1989 in the scenic town of Lorne in Victoria, Beach Club offers a great range of women’s casual clothing. We draw inspiration from our coastal surrounds to create practical, stylish and timeless pieces with an “easy breezy” twist. Beach Club Clothing has 14 stores around the Victorian coast and one in Noosa, Queensland.

Lorne, Victoria
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Stores & Brands

In our stores you will find the Beach Club Brand as well as high quality garments from leading brands such as JUMP, JAG, YARRA TRAIL, MARCO POLO, FOIL, WALNUT SHOES and many more. Our look is relaxed but stylish. Each collection is inspired by a beach lifestyle where comfort and easy care are essential.